Finland’s Marimekko’s Q3 2024 gross sales decline barely to $50.48 mn


Finnish design home Marimekko has reported internet gross sales of €47.2 million (~$50.48 million) for the third quarter (Q3), ended September 30, 2024, making a dip of 1 per cent from €47.9 million (~$51.4 million) in Q3 2023. The working revenue for the corporate was €11.1 million (~$12.1 million) from €12.9 million in Q3 2023.

EBITDA for the corporate was €13.4 million, down by 12 per cent year-over-year (YoY) and comparable EBITDA was €13.5 million, a lower of 13 per cent. The working revenue stood at €11.1 million, down by 14 per cent, with an working revenue margin of 23.5 per cent. The comparable working revenue was €11.1 million, a decline of 15 per cent, yielding a comparable margin of 23.5 per cent, Marimekko mentioned in a press launch.

Marimekko has reported internet gross sales of €47.2 million (~$50.48 million) in Q3 2024, down 1 per cent YoY, impacted by decreased wholesale gross sales in Finland however offset by a 9 per cent rise in worldwide gross sales.
Working revenue fell 14 per cent to €11.1 million (~$12.1 million).
Retail gross sales confirmed sturdy progress, with a 12 per cent enhance total and eight per cent in Finland.

The earnings per share (EPS) for the corporate was €0.21, down 19 per cent, and comparable EPS stood at €0.21, dropping by 20 per cent. Web gross sales have been weakened by the decrease wholesale gross sales in Finland. Then again, retail gross sales developed nicely in all market areas, particularly in Finland, and grew in whole by 12 per cent. In the meantime worldwide gross sales for the corporate have been €21.5 million, up by 9 per cent, accounting for 46 per cent of internet gross sales.

Web gross sales in Finland decreased by 9 per cent when non-recurring promotional deliveries, as anticipated, have been decrease than within the sturdy comparability interval. Retail gross sales in Finland elevated by 8 per cent. Worldwide gross sales grew by 9 per cent with each retail and wholesale gross sales growing. Increased fastened prices decreased working revenue in Q3 of the yr. Model gross sales elevated by 29 per cent to €119.1 million in Q3 and worldwide model gross sales grew by 56 per cent in Q3 to €85.2 million.

Efficiency within the first 9 months (9M)

The corporate’s internet gross sales grew by 4 per cent YoY to €128.6 million on this interval. Web gross sales have been particularly boosted by the expansion of retail gross sales in Finland and a rise in wholesale gross sales within the Asia-Pacific area. The working revenue of the corporate totalled €22.3 million, down 4 per cent YoY, with an working revenue margin of 17.3 per cent.

EBITDA for the 9M interval was €29.3 million, down by 3 per cent; comparable EBITDA stood at €29.7 million, down 3 per cent YoY. EPS for 9M interval was €0.42, a slight lower of three per cent YoY, and comparable EPS stood at €0.43, down by 3 per cent YoY, said the press launch.

The worldwide gross sales reached €58.9 million, up by 7 per cent, representing 46 per cent of the entire gross sales. Web gross sales in Finland elevated by 2 per cent because of beneficial improvement of retail gross sales. Worldwide gross sales grew by 7 per cent with retail gross sales growing in all and wholesale gross sales in almost all market areas.

Worldwide model gross sales grew by 14 per cent for the nine-month interval (9M) in 2024. The variety of shops on the finish of 9M interval in 2024 have been 166, in keeping with the identical interval in 2023. Model gross sales elevated by 10 per cent to €309.5 million over the nine-month interval.

Monetary steerage for 2024

The Group’s internet gross sales for 2024 are anticipated to develop from the earlier yr (2023: €174.1 million). Comparable working revenue margin is estimated to be 16–19 per cent (2023: 18.4 per cent). Improvement of shopper confidence and buying energy, notably in Finland, international provide chain disruptions and the final inflation improvement trigger volatility to the outlook for 2024, said the discharge.

Tiina Alahuhta-Kasko, president and chief government officer (CEO) mentioned: “Marimekko continued to progress well in its scale growth strategy in the third quarter despite the challenging market situation. Our own channels in Finland and other market areas developed well, and our international net sales grew. Our operating profit margin was at an excellent level.

“Marimekko’s net sales for the third quarter were almost on par with the record high achieved in the comparison period, amounting to €47.2 million. As previously estimated, non-recurring promotional deliveries in the wholesale sales in Finland were lower than in the strong comparison period, which reduced net sales. On the other hand, net sales were increased by the positive development of retail sales in all market areas, especially Finland. Retail sales in the important domestic market grew by eight per cent despite the continued challenging market situation. This speaks not only to the appeal of the Marimekko brand but also the excellent work done by everyone at Marimekko in constantly changing circumstances, which enables our commercial agility.”


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