adidas Sportswear unveils an all-new collaboration with iconic winter boot model – Moon Boot – marking the primary model collaboration for the class. With full head-to-toe seems to be able to put on for metropolis adventures, the hanging assortment boasts street-style silhouettes, comfortable activewear and snow boots. French-Algerian content material creator and writer, Lena Mahfouf, and Ok-Pop sensations, BABYMONSTER, debut the brand new seems to be, showcasing the flexibility of the brand new attire and footwear capsule.
Rooted in adidas Sportswear’s comfort-first DNA, the collaboration fuses design codes embedded in Moon Boot’s ski heritage with trending sport-style, providing items ready-made for city exploring throughout the colder months. Made partially with recycled supplies, the vary of seems to be showcase Moon Boot’s first ever attire drop, set to stage up the wearer’s winter aesthetic. That includes a spread of seasonal staples, together with a leggings and crop high set, parachute pants, cropped and loose-fitting hoodie, key particulars of the items embody:
Adidas Sportswear debuts its first model collaboration with Moon Boot, mixing road type with ski heritage for city winter put on.
Showcased by Lena Mahfouf and BABYMONSTER, the gathering options activewear, snow boots with BOOST cushioning, and a Collegiate Jacket.
Made partly from recycled supplies, the vary embodies purposeful style for colder months.
ADIDAS X MOON BOOT FOOTWEAR: Mixing the consolation of snow boots with the agility of trainers, each excessive and low high silhouettes characteristic adidas’ BOOST cushioning throughout the sole – delivering power return and immediate consolation with each step. Providing safety in opposition to the weather, the outer materials incorporates water repellent know-how to maintain the wearer dry in wintery circumstances while adidas’ Torsion System is constructed into the footwear’ sole for elevated stability.
ADIDAS X MOON BOOT COLLEGIATE JACKET: Impressed by the nostalgia of American varsity style, the adidas x Moon Boot Collegiate Jacket boasts an outsized bomber form dialled up with assertion design options. The woven materials base incorporates a snow skirt across the waistline to honour traditional ski put on design codes, while the daring, playful graphics throughout the back and front salute each adidas and Moon Boot’s model identification.
Talking concerning the new assortment and collaboration, Aimee Arana, adidas International, basic supervisor, Sportswear & Coaching stated: “This is an exciting moment for adidas Sportswear – our first brand collaboration – and we are thrilled to be joining forces with the iconic snowshoe specialists, Moon Boot. adidas Sportswear is all about blending sport performance with trending style, which is exactly what this capsule collection set out to offer. The next-gen are all about tapping into functional fashion, and we want to help them do so with confidence and comfort. Working relentlessly with the Moon Boot team, this range of silhouettes can be paired together or worn separately to create playful looks with a sport meets style aesthetic for the colder season – we can’t wait to see it hit the streets!”
Talking concerning the new assortment and collaboration, Alberto Zanatta, president of Tecnica Group stated: “It is with immense pride Tecnica Group announces the partnership between adidas Sportswear and Moon Boot. Both brands have a long history that have shaped them, and as Tecnica Group we continue to strive for the creation of innovative and unique products of high quality that can appeal to different kinds of customers. Entering the apparel realm for the first time is a significant milestone for Moon Boot and we are thrilled to be collaborating with adidas Sportswear for this important opportunity.”
Talking about fronting the gathering and the way she types it, Lena Mahfouf says: “For me, style is all about being playful, and showcasing the different sides of your personality, so when I had the opportunity to front adidas Sportswear and Moon Boot’s all-new collaboration, it felt like the ideal fit. I love being inspired by different environments and the adidas x Moon Boot collection lets me transport the looks and experiences I have on the ski slopes to so many different moments – whether that’s up in the mountains or hanging out with friends in Paris.”
Observe: The content material of this press launch has not been edited by Fibre2Fashion employees.
