Twenty years in the past (and even fifteen, if we’re being sincere), plus dimension trend barely had a seat on the desk. Discovering fashionable, well-made plus dimension clothes past a dimension 14? Practically inconceivable. Seeing numerous plus dimension fashions in main campaigns? A rarity. And but, right here we’re in 2025, witnessing an trade that was valued at $579.8 billion in 2023, and is projected to achieve $964.9 billion by 2033 (by way of Allied Market Analysis), proving that size-inclusive trend is not only a distinct segment—it’s a powerhouse.
Nevertheless, regardless of all this progress, there’s nonetheless loads of room for enchancment. Whereas extra plus dimension manufacturers & retailers are extending their dimension ranges, that includes plus dimension fashions, and ditching the concept that we solely need bodycon attire, we nonetheless discover ourselves asking for extra. As a result of in the event you’re serving the plus dimension purchasing group, it’s worthwhile to serve all of us—not only a curated few.
So, how can plus dimension manufacturers & retailers actually knock it out of the park? Let’s get into it.
Listed below are a number of ways in which Plus Measurement Manufacturers & Retailers Can Knock it out of the Park Picture by way of Common Commonplace denim drive campaign1. Give Us TRUE Measurement & Form Range—Not Simply Hourglass Figures
We love a well-dressed, assured plus dimension mannequin, however let’s be actual—too many manufacturers nonetheless depend on the identical hourglass form to characterize plus dimension trend. The place are the apple-shaped fashions? The pear-shaped, rectangle, and inverted triangle our bodies? We need to see size-inclusive trend showcased on quite a lot of figures, not only one sort.
Manufacturers like Common Commonplace, Kiyonna, and Girlfriend Collective have performed a strong job of displaying a couple of plus dimension physique sort, however this needs to be normal throughout the plus dimension trend trade. Additionally, plus dimension clothes retailers want to increase sizing upwards—not simply add straight sizes and name it a win. Providing as much as a 4X/5X (and past to not less than a 32) needs to be the norm, not the exception. Plus dimension buyers deserve higher! Don’t you need a slice of that $579.8 Billion Pie?
2. Cease Enjoying It Protected—Give Us Progressive, Pattern-Ahead Designs
Hear, we love an excellent staple, but when we see one other plain bodycon costume, cold-shoulder prime, or primary tunic, we would simply scream. Too many plus dimension manufacturers hesitate to take dangers, watering down developments as an alternative of embracing them totally. Along with the choices, give us aspirational styling! Give us look books to assist us higher perceive your type perspective!
Picture by way of LoudBodies.com
As an alternative, we ALSO want structured, fashionable plus dimension trend that truly celebrates plus dimension our bodies. Take a look at manufacturers like Premme (RIP, however we miss you), Wray NYC, and Loud Our bodies, who dared to push fashion-forward plus dimension clothes. Plus dimension girls need architectural blazers, daring cutouts, blended prints, and tailor-made items that don’t simply “fit”—they flatter and excite.
3. Respect Plus Measurement Media, Influencers & Consultants
Mainstream PR groups, pay attention up—there may be a complete ecosystem of plus dimension media, influencers, stylists, and photographers who’ve been pushing this trade ahead lengthy earlier than large manufacturers took discover. And but, when main trend homes lastly “discover” plus dimension trend, they typically bypass the consultants who constructed the area.
Need to get it proper? Work with the plus dimension media consultants who truly know the plus dimension purchasing viewers. The Curvy Fashionista, Plus Mannequin Journal now PMMToday, and Fashionable Curves (amongst many others) have cultivated actual relationships with plus dimension shoppers. Help the plus dimension influencers who have interaction day by day with the plus dimension group. Don’t simply ship a PR package deal and name it a day—put money into partnerships and long-term collaborations.
4. Present Up for the Plus Measurement Group—On-line & In Individual
It’s not sufficient to only promote to the plus dimension group—it’s a must to present up for it. Too many manufacturers declare to be size-inclusive or plus dimension, however fail to take part in plus dimension trend occasions, influencer gatherings, and group initiatives.
2018 TCFStyle Expo
Make your presence identified: sponsor plus dimension trend reveals, companion with native boutiques, and have interaction with nationwide plus dimension occasions like the assorted plus dimension occasions, TCF Occasions, Campaign of Curves, and even FWCurve in Columbus. Your viewers desires to see you supporting the plus dimension trade outdoors of Instagram advertisements.
5. Hold It Genuine—We See By the Gimmicks
The plus dimension shopper is savvy and bored with empty guarantees. Some manufacturers slap “size inclusive” on their campaigns, solely to cap their choices at a 2X or an 18 or depart their prolonged sizes out of shops. Others usher in a single plus dimension influencer for a one-time marketing campaign and name it illustration.
We see you. And we’re calling it out.
BLACK CRYSTALIZED SEQUIN LONG SLEEVE GOWN at ChristianSiriano.com
Actual plus dimension inclusivity means hiring plus dimension individuals in management, designing with us in thoughts from the beginning, and ensuring prolonged sizes are as accessible as straight sizes. Manufacturers like Christian Siriano, Henning (now a part of Common Commonplace), and Good American have confirmed that intentional inclusion of plus dimension trend is feasible—so why aren’t extra manufacturers following go well with?
6. Spend money on Plus Measurement Advertising—As a result of Visibility Issues
You may’t simply launch a plus dimension clothes line and count on it to promote itself. The times of “If you build it, they will come” are lengthy gone. The plus dimension trend market is aggressive, and in the event you’re not actively reaching us, we’ll spend our greenbacks elsewhere.
The Eloquii #MODELTHAT Marketing campaign
Take a look at how Eloquii’s #MODELTHAT marketing campaign created buzz. Vogue Nova Curve? Relentless advertising and marketing. Even Shein, regardless of its controversies, understands the significance of plus dimension trend promoting. Plus dimension manufacturers & retailers have to allocate the identical degree of finances and technique to plus dimension advertising and marketing as they do to straight sizes—throughout social media, influencer collaborations, conventional advertisements, and in-store activations.
The Backside Line? Plus Measurement Customers Need Extra.
We’ve come thus far, however plus dimension buyers deserve higher. Extra fashion-forward plus dimension clothes. Extra genuine plus dimension illustration. Extra respect. The plus dimension trend trade is prospering, however it will probably solely proceed to develop if manufacturers pay attention, evolve, and actually put money into their plus dimension shoppers.
So, what do you assume? What do plus dimension manufacturers and retailers nonetheless want to enhance? Drop your ideas within the feedback—we wish to hear from YOU!
Lengthy Street Media
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