The style business usually preaches that model is for everybody, however discovering stylish, well-fitting clothes in all sizes stays a problem. Enter Lauren Grey, the 27-year-old founding father of What Lo Needs, a web based clothes model that ranges from small to 5X. Her mission is to make sure confidence is available in each dimension—with out compromise.
Lauren Grey; @thelaurengray on Instagram
Grey’s journey into the world of size-inclusive trend began after graduating from Pitzer School. She initially landed a job at a tech firm that had simply launched an app for reselling clothes. Whereas serving to to construct the app’s neighborhood, she seen a obvious hole within the secondhand trend market: an absence of dimension inclusivity. That realization sparked the concept for her personal model—one that will lastly supply the style she had all the time needed however struggled to seek out.
What Lo Needs Has a Deeper Which means
The title What Lo Needs carries a private contact. Grey, affectionately referred to as “Lo” or “Lolo” by shut family and friends, discovered inspiration in an off-the-cuff dialog with a good friend’s mother.
“I was always like, ‘I want to wear this, or I want to wear that, I want to wear what my friends are wearing.’ So I was talking to my best friend’s mom, who was pretty much like my mom, and she was like, ‘It’s whatever Lola wants.’ She calls me Lolo, but no one else does,” Grey recalled. “And I was like, oh, ‘What Lo Wants?’ That sounds so cute. On the plane coming back from Curvy Con, I just wrote it out on a napkin, and I kept that napkin, and now I have it tattooed on my arm.”
A Larger Aim for Trend
For Grey, dimension inclusivity isn’t nearly availability—it’s about altering how folks take into consideration trend.
“It’s funny because you want fashion to fit correctly, you want it to be made for your body, but you don’t want style to be made for your body,” she defined. “I would like to see fashion not be tied to size in terms of style. Like, I choose what I want to wear, so I should be able to choose from all these options, versus, these are my options. This is what I have to wear.”
Grey acknowledges that the business has made progress however notes current setbacks, notably with the rise of weight reduction medicine and shifting physique dimension tendencies.
“Obviously, everyone knows it feels like fashion is going backward,” she stated. “I think it definitely is becoming a little harder. And I think, I mean, it’s a huge conversation.”
As each a client of trend and a enterprise proprietor, Grey has noticed the continued dialogue round weight reduction medicine. Whereas she hasn’t seen a drastic shift in gross sales resulting from these tendencies, she stays attuned to how physique requirements proceed to evolve.
“For me personally, I think I always just worry about whether it’s someone being impressionable and feeling like they have to do something versus wanting to,” she stated. “I feel like I was very impressionable, I was gullible, my friends would say. So for me, it was, ‘Okay, do I feel like I need to lose weight because everyone else is doing it, or is there something that I feel like I want to change about my body?’ Like, I get it. I’m human.”
“So I think it’s just like everyone in this new age needs to be a little bit more smart [with weight loss drugs]. But it’s still your choice. I think body positivity is what it is. It’s whatever you want to do with your body, and it’s not my business.”
Encouraging Confidence in Trend
Grey believes that trend ought to empower folks to really feel good in their very own pores and skin, relatively than forcing them to evolve to outdated magnificence requirements.
“There used to be this huge push for, ‘Just embrace your body, dress like you want, who cares what people think?’ But I think it’s like, well, what actually feels comfortable to you?” she stated. “If that feeling comes from like, ‘I’m worried what other people will think about my arms,’ okay, let’s work on that and realize that literally no one’s looking at your arms. I promise you, no one’s looking at your arms.”
She encourages folks to take small steps towards confidence.
“The first time you’re like, ‘Oh my God, I’m finally wearing a crop top, everyone’s looking at me.’ The second time you’re like, ‘I don’t care if they look at me.’ The third time, you’re like, ‘No one’s looking.’”
Lauren Grey; @thelaurengray on InstagramThe Way forward for What Lo Needs
As a direct-to-consumer model, What Lo Needs has discovered success, however Grey has her sights set on enlargement.
“I love being a DTC brand. It works well, we’re still manufacturing in the U.S., so our price point is a little bit higher because we’re paying U.S. labor,” she stated. “That means that it is harder to distribute through other channels, like doing wholesale and being in Nordstrom or something like that. But that’s where I’d love to move towards in the future.”
With a mission that prioritizes confidence, inclusivity, and private selection, Grey isn’t simply promoting garments—she’s reshaping the narrative round trend and dimension. And with What Lo Needs persevering with to develop, the way forward for size-inclusive trend seems to be vivid.
Lengthy Street Media
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